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77 Marketing Tools

The best online (free) tools you can get


What are the best online marketing tools for website owners, entrepreneurs and WordPress users? I accomplished my mission via internet marketing with the online tools (free & premium) listed below. Use these examples as well, because more successful websites reach more than one!

What are marketing tools?
The meaning of online marketing tools is tricky. They are software solutions that can be used via the internet, to make it easier for you to run an (online) business. There are tools for all kinds of entrepreneurial challenges, such as email marketing, social media or design. For every challenge there are dozens of alternative marketing tools available, so it is nice to have a list of recommendations. You can find them below.
As an entrepreneur and website owner you are hard needed to send your mission into the world! In this article, let’s start with the list of the best online marketing tools:

Tool 1 & 2 – Duty Free Quality Stock Photos (free)

With the advent of the internet it is very easy to find images on the internet, but that doesn’t mean you can use them. So take out a (pricey) subscription with a stock photo service or choose the free option via the qualitative rights-free photos of the following two websites:


  • Bonus tip: open each image on a new tab and then save the image with the right mouse button. This way you can download a lightweight version of about 100 Kb, so your website will stay nice and fast.
  • For 99% of the cases you can use Keep it as an extra source with extra images.
If you use the above sources, you’ll never have to worry about giving credits or buying licenses again.
Besides, don’t bookmark dozens of sites like this for free stock photos. These two are more than enough – with maybe as a third option. Keep it simple for yourself. What’s more, there are too many photos on each site, so you’d end up with the same photos all the time. These two sites already contain the best royalty-free photos.

Tool 3 & 4 – Beacon & Canva as Indesign-alternative

Let me start with Beacon. This free program is a miracle. This tool goes beyond just an editor and templates. This tool makes your documents such as leadmagnets, e-books and checklists ready-to-use. All you have to do is add your own texts and images, and even that can be done at the touch of a button. You just turn your blog posts into a beautiful PDF.

And then there’s Canva. During my studies I got to figure it out with Photoshop and Indesign. Only in the summer of 2017 someone pointed out to me that it could be easier: Canva, which is based on the Indesign workflow. Open this free tool, follow the simple tutorial and you will immediately have a simple replacement for Photoshop and Indesign.

Tool 5 & 6 – This is without doubt the best webhosting

All my sites are on Siteground. Why are they on Siteground? For small sites up to 100,000 visitors per month I chose Siteground as the best provider because it puts quality, support and speed first.

Tool 7 – Best WordPress theme? Use this all-in-one marketing tool!

Of all online marketing tools, Divi is the most extraordinary. Don’t stick to a free WordPress theme. Surely you can invest a few tens in your business? Without an investment, there’s less return.

Themeforest is the place where I also bought excellent themes. One of them is the theme I’ve been using on this site in recent years. A theme costs about 50 euros on average, and that’s a bargain.

But now it comes: the most advanced, modern and (rightly) popular premium WordPress theme, is Divi. You pay a lot more for this, but then you immediately have an infinite number of layouts and some good plug-ins for free.

Tool 8 – Look around on Linkpizza to easily enter into ‘influencer marketing’ collaborations

Maybe you’ve heard of ‘influencer marketing’. This means ‘borrowing’ an already established audience from a well-known social media channel to promote your products and services.

Great plan, but how do you arrange such a collaboration? Use LinkPizza to come up with creative campaigns together with bloggers and social media influencers so you can leverage their audience to get immediate customers.

Tool 9 – Use these 30 well converting newsletter templates

Email marketing is still one of the most important internet marketing tools. Click on to access 30 good converting newsletter examples.

Tool 10 – Aweber is better than Mailchimp

Internet marketing also includes sending newsletters and creating funnels. Why should you choose Aweber over Mailchimp? Aweber is the e-mail program I’ve enjoyed working with the most. The two biggest reasons:

Reason 1: the support. With Aweber, you’ll have a 24/7 response and personal help within seconds. So no cut-and-paste messages and always adequate.

Reason 2: at Mailchimp you can only make simple funnels. It’s very difficult to link more than one trigger or action to a funnel, so you can’t create too many fun or dynamic funnels. Then Aweber, which works with a simple tag system, is more flexible.

It costs a lot more…

Tool 11 – So you can create beautiful sales and leadpages

In the end it all has to happen on that one page: that one lead page or that one sales page with that one form or that one buy button. There are excellent tools made for that…

Use Leadpages to actually convert the people you’ve brought in through your high-paid ads to your email or customer list!
Would you prefer something Dutch anyway? …

Tool 12-15 – The hidden gems under the WordPress plugins

When it comes to online marketing tools, WordPress plugins are very important. I will only mention the hidden gems here, because in many other places the well-known (and essential) plugins are already recommended, like Yoast, W3TC, etc.

  • Advanced Ads is indispensable if you want to include special messages in your blog articles. You can choose after how many paragraphs there should be a message, and you can set different messages for each category of your blog!
  • Email Address Encoder offers a solution if you just want to put your email address on your website, so your customers can find your email address, while spam-bots don’t get the chance to pick your email address from your site and resell it to spam lists.
  • Collect email addresses with Mailmunch. It gives you many different ways to collect email addresses on your site in a non-intrusive way. It easily integrates with email marketing programs such as Aweber.
  • Just extra website visitors without any effort? Revive Old Posts is another gem that almost nobody knows about. Does your blog section have dozens or hundreds of blog articles? It’s a shame to leave them in the archives. This plugin automatically places these old blog posts on your social media channels. You can set a lot of preferences, such as what the intervals between posts are and which old blog articles should be excluded

Tool 16 – Best alternative to WordPress? The JouwWeb website builder!

JouwWeb is not only a good alternative to WordPress, it is also better than WordPress. Indeed, I dare say it. If you just want to create a professional website or webshop with 99% of all WordPress functionalities, then JouwWeb is a small miracle.

And best of all? Within 1 minute you’re setting up your website for free. If you’re satisfied, you go for the friendly price of 8 euros per month. That includes hosting, domain name and the JouwWeb service.

Try it out: Start your own website now for free with JouwWeb. I too have worked extensively with this – even at JouwWeb’s head office.

Tool 17 & 18 – How to find the best keywords? You only need these 2 tools

The first tool is free and gives you ideas for related search terms to incorporate in your content. I’m talking about the suggestions Google gives you after you’ve entered a certain search term as a user of the search engine. You can find these suggestions at the bottom of the results page. It also has a name: Google Suggest.

When does this tool work best for you? Use this tool after you already know what you are going to write a new page about, so you can see what related terms are. Then incorporate those terms into your page as well, so that Google sees that your text is contextual.

Take a look at the example below. If you want to write an article with tips about cleaning your camper, then you know that you have to cover the following topics as well, for example through separate paragraphs in the same page.

best internet marketing tools

So the second tool is actually even more important: Semrush. This is the #1 tool to actually create an idea list of search terms you can write content about in the coming months. How does it work? Simply enter the websites of all your competitors and Semrush will run a list of keywords that will generate a lot of visitors for your competitors. Ready-made search term ideas! Test Semrush here.

Tool 19 – Guide to be found in Google (clear step-by-step plan)

Do you want to know how I get hundreds of thousands of page views per month, just thanks to the free positions in Google? Check my step-by-step plan to get higher in Google.

Tool 20 – Free Video Course: Steps to build a huge email list

Email List Growth Blueprint

Tool 21 – Steps to start a successful blog

Read my clear step-by-step plan for starting and growing a successful blog.

Tool 22 – A proven webinar tool that allows you to easily generate high conversions

The webinar tool I’m going to recommend here – Webinarjam – is certainly not the most beautiful, convenient or best communicated tool. Nevertheless, I absolutely recommend it. Why should I recommend it? When I used it, Webinarjam generated the most sales of all webinar tools. And that’s what it’s all about in the end.

If you use Webinarjam, you know you’re going to sell a lot, but you just have to be warned in advance about two pitfalls. The first pitfall is that the program doesn’t work with a not so powerful computer/laptop and it doesn’t work well with wireless internet either. The second pitfall is that you have to pay an extra amount per month if you want to remove the possibility for your viewers to watch the video on another tab in Youtube.

But in spite of these pitfalls, even the ‘standard version’ simply has a kind of attraction for the viewers to buy your product. Here you can find more information about Webinarjam, including the possibility to test it for 14 days (for 1 dollar).

Tool 23 & 24 – Essential analytics tools

best online marketing tools analytics

The most comprehensive and best analytical tool available is also completely free of charge! Google Analytics.
If you want to be able to detect errors on your website, you can’t do it without Google Search Console. And the most important feature of Search Console is the detailed insight into how you perform for each search term in Google.

Tool 25 – Essential online marketing tool for conversion optimization

Your website is the center of gravity of your business. So it’s essential to know how your website is doing at all in terms of user experience. Crazy-Egg just shows you super clearly what your website visitors are looking at and not looking at. It gives you immediate tools to improve things.

Tool 26 – Best webshop systems

Woocommerce can be found in the WordPress plugin overview and it is even completely free to use. However, it is and remains WordPress, and your customers will notice that. With the following two options you invest a lot more, but then you also have something.
Shopify is the best on the market for beginners. It’s simple, affordable for starters and trusted worldwide. Our review of Shopify can be found here.
If you want your webshop to offer the best possible user experience in the Netherlands, then go for the real thing with Lightspeed. Try it out for free.

Tool 27 – Don’t have a complete webshop, but just some products? Then use Plug&Pay

There is a brilliant tool that will greatly increase the conversion on your payment pages. We use this tool to sell our own premium e-books and audio books. Our experiences and review about Plug&Pay can be found here.

Tool 28 – Logaster as a handy alternative to a custom logo for starting entrepreneurs

best logo program

There’s no shame if you don’t have a budget at the start of your business to have a custom logo made. The 1,000 euros you can invest in other things at the start of your business.

However, the alternative is often harmful for your company: you don’t have to make your own logo, for example through Canva, because you probably don’t have the necessary design knowledge. A logo wins your customers and fans, because your logo is your brand. So don’t tamper with it as much as possible.

Logaster is a surprising solution for this: this is not a tool where you have to tamper with your logo yourself, but it automatically designs a logo with variations for you. Cost: from a tenner. And until you are satisfied you can start using Logaster without an account.

Tool 29 & 30 – Marketing Automation Software: all in one

We’re now going to cover two huge marketing tools that will take care of your entire marketing in one program. We are talking about marketing automation software.

These are all-in-one tools with email marketing, landing pages, forms, sales software, analytics, CRM and CMS systems all in one. This allows you to fully follow the customer journey of a website visitor. You can find out exactly per person what content he/she has read, what mails he/she has opened and which web pages he/she has visited.

They are pricey programs of more than 600 euros per month, but if all goes well you earn that money back double-edged with all those tools that come with it.

There are several programs on the market, but we pick out two remarkable ones here:

Sharpspring: this is the marketing automation program with the best value for money. It can just work and make a lot of money if you set it right, but in my Sharpspring review for IMU I also talked about the many drawbacks.
Hubspot: This is the most well known marketing automation program. It also has a premium price tag.

Tool 31 & 32 – Keywords Everywhere & Ubersuggest: quickly retrieve keyword ideas

keywords everywhere tool

Keyword research has never been so fast and easy. Use the two free tools below to find as many related search terms as possible for a particular page on your website. Then process those search terms on that page, because the more related search terms there are on a page, the more relevant and natural Google will find your page.

Let’s start with Keywords Everywhere. With this free browser extension you can first enter a search term in Google by feeling, after which Keywords Everywhere tells you how often it is searched for and what other keywords you need to include on your page.
Then there is Ubersuggest. This tool gives you even more search terms that Keywords Everywhere overlooked. This too is a free internet marketing tool, but it delivers the quality of a premium tool. Indeed, the new owner of Ubersuggest – Neil Patel – is pioneering the vision to offer as much free value as possible.

Tool 33 – Use these tools to get off to a good start with your business vlogs

Time to show your face and build trust. Logging is a powerful marketing tool. Do you have an Iphone? It’s more than perfect. However, if you have a somewhat older Android phone, it pays to research other possibilities.

Coolblue always gives good advice for the right supplies.
Check out the best vlog cameras right here.

Tool 34 – Create your own online course with Teachable

Perhaps you had already discovered that creating your own online training is one of the most scalable business ideas. Have you already created your own online training? At least make it with Teachable. It’s four times cheaper than Kajabi, while it has just as many features.

We’ve used Teachable – and we’ve used Kajabi even more intensively for our online training – but because of the high cost of Kajabi, we didn’t think it was worth it in the end. Huddle is also very worthwhile. See next tip…

Tool 35 – Create your own electronic learning environment & community?

Use Huddle
With Huddle, you bring two forces into your company: on the one hand, you have a beautiful e-learning environment and, on the other hand, you stay in constant contact with your customers through the community part. This ensures that you earn more passive income and that you have to give fewer refunds because your customers remain active. Here you can read our Huddle experiences.

Tool 36 to 77 – Must have online marketing tools to help you grow

41 additional internet marketing tools can be found in this extensive article by Sprout Social.

During my marketing training and work I have been able to use many tools and programs. I have actually been a customer of all these marketing tools and over time I have found my personal favorite tools. I share them with you here.

Good luck using these online marketing tools for entrepreneurs and employees in a company’s marketing communications.